Launching in 2014, ZLDN have been making stunning underwear using bold African prints, including women’s briefs and men’s boxers.
Inspired by founder Jack Hicks’s upbringing in South Africa, the prints reflect the dutch wax prints found in the markets there. He has combined this with new innovative technology to create a stylish underwear range of the ultimate comfort.
They developed them over a year, sourcing Austrian technology fabric called Lenzing MicroModal® which is 3x softer than cotton and made from sustainably sourced beech trees. With anti-ride-up technology on their mens briefs and four new signature bold prints, these briefs are some of the most comfortable in the world.
ZLDN are currently running a Kickstarter campaign to fund production of their new range, where supporters are rewarded with discounted products, so you could be the first to get your hands on items from their new range.
We love this bold range of underwear which are bang on point and bound to make waves in 2017.
Check out their campaign page here.