33 years ago, cooped up on the top floor of their house in London, Terry and Tricia Jones put the street at the front of fashion, introducing the industry to an entire new culture… i-D magazine was born. When the publication first began in 1980, Jones’ home was full of youthful students wandering in and out, keen to infuse an inch of their style into the magazine. The publication began as a 40 page, stapled together fanzine, created on the kitchen table, with Tricia on hand to feed the team continuous bowls of pasta. Together, they have discovered some of the biggest talents in the industry, helping to launch the careers of stars among the likes of photographer Nick Knights and designer, Judy Blame.
On Monday the 2nd of December, Terry and Tricia were honoured with the ‘Outstanding Achievement Award’ at the British Fashion Awards, for their tremendous contribution to the fashion industry. This award highlights the astonishing career that has spanned out for Tricia and Terry over the past 30 years. The couple have been the reason as to why i-D has evolved into the globally acclaimed magazine that it is today. Since i-D’s launch in 1980, the magazine has built up a reputation for being a constant source of inspiration for the ever-changing youth culture. It is known for its experimental and kooky typography, as well as the iconic ‘wink’, which appears annually on every cover. Dedicated to fashion culture, each issue is centred around a vivid celebration of street style and youth.
Settled in their sixties, Terry and Tricia are currently taking a backseat from i-D and have sold the magazine to Vice. i-D encompasses society’s current obsession with street style photography, pushing photography’s boundaries and becoming a byword for cool. It has evolved into a glossy training ground for young journalists, photographers and creatives, whilst retaining a punkish originality in style. The success of i-D resembles the creation of incredibly successful low-budget films made from throwing creative energies and concepts together.
Even without the guidance of Terry and Tricia, after so long, cover stars such as Kate Moss, Cara Delevigne and Jourdan Dunn will continue to grace the magazines’ covers, echoing its’ typographic name and carrying on to donate a wink and a smile!