If you haven’t heard of Reyka Vodka yet, you will, as it launches in the UK. This charming Icelandic spirit, is Iceland’s first, as in first vodka to be made in Iceland. It’s said to be powered by volcanoes, filtered through lava rocks, and made using arctic glacial water by ingenious Icelanders using the purest spring water in the world, ensuring the smoothest of sipping from a single distillation. The result is a vodka that is as unconventional as the land that inspired it – distinctive in taste with a natural sweetness and a slight hint of wild fruits.
What’s more, in celebration of the launch, Reyka will be showcasing their unconventional charm in 18 of Hackney’s coolest hangouts, from the 14th – 26th November, inviting Londoners to join them on a creative expedition across Hackney.
Expect, Icelandic feasts featuring a range of the country’s most famous delicacies to a water projection showing the awe-inspiring Aurora Borealis (Northern Lights) visitors should expect the unexpected. As a vodka that is made unlike any other – powered by volcanoes, filtered through lava rocks, using arctic glacial water (by inventive people) – they act like no other.
A selection of what to see and do:
Honeymoon – Icelandic Feast – 18 to 19 November (2pm and 6pm) £20
Reyka invites the bravest to dine with them over the weekend and enjoy an Icelandic feast, washed down with a Reyka cocktail. Tickets cost £20, which includes a Reyka cocktail on arrival and a six-dish feast.
460 Hackney Rd, London E2 9EG
Four Quarters East – Painting Peaks – 18 to 19 November (12:00 noon) Free
Grab a drink, sit back and watch street artist SELUR live paint an offbeat and surreal Icelandic landscape. Reyka Vodka invites guests to peer through the Gluggi (window) into this otherworldly landscape.
Unit 8 Canalside, East Bay Lane, Queen Elisabeth Olympic Park, London E20 3BS
Kansas Smitty’s – Icelandic Beats – 24 November (10:30pm) £10
Hidden in a basement deep beneath Broadway Market, Reyka Vodka will host an intimate gig supported by an awe-inspiring Northern Lights projection that will take you on a musical journey to Iceland.
63-65 Broadway Market, London, E8 4PH
The Barge House – Aurora Borealis Light Projection – 25 to 26 November (multiple times) Free
Normally limited to Iceland, the land of fire, ice and elves, Reyka will present the marvel of the Aurora Borealis (Northern Lights), via a stunning water installation down at The Barge House in Hackney, whilst enjoying a Reyka cocktail or two.
46a De Beauvoir Cres, London, N1 5RY
NUMBER 90 – Icelandic Hot Dogs25 – (5pm) to 26 November (2pm) Free
Icelanders love hot dogs – boiled in beer and complemented by a Reyka cocktail. Pop down to Number 90 to enjoy this winter-warming Icelandic staple.
90 Wallis Road, London, E9 5LN