New York, New York……..Proenza Schouler has caught our attention. It’s one of our favourite collections from the week. It oozes strength, power and opinion. Sporting soft colours and tones, and exploring a variety of contours and shapes, Proenza Schouler’s AW 2013 collection feels extremely modern and fresh. Soft, clean, and minimalist are the words we’d use to describe the collection, but they do it no justice at all. It oozes style and is a statement which truly defines the avant garde designer duo, Jack McCollough and Lazaro Hernandez.
Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.
Watch the show HERE