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MUZAI: The world’s first mindful cocktail formula to incorporate kombucha into the mix
  • FOOD & DRINK / News

MUZAI: The world’s first mindful cocktail formula to incorporate kombucha into the mix

When you reach for a cocktail, do you ever find yourself
becoming blissfully ignorant to the ingredients you’re consuming and how they affect you?

Making mindful choices with food is simple, so why can’t it be the same with cocktails?

Well… it can!

Tom Shellard, founder of MUZAI spent a long two years in his kitchen experimenting with
beneficial and organic ingredients with one thing in mind, to create a formula that would
allow anyone to simply serve bar quality cocktails made from mindful ingredients.

Muzai Tom Shellard (1)

MUZAI, The Mindful Cocktail Formula is crafted from an all-natural blend of premium organic tea, kombucha, organic agave and botanicals.

You simply shake with spirit or stir with soda water and in seconds you can serve up effortless bar quality cocktails, at home.

A formula fit for all occasions, you can enjoy a mindful cocktail experience spirit-free, low ABV
& with alcohol.

KOMBUCHA KICK

MUZAI is the world’s first cocktail formula to incorporate kombucha into the mix.

Kombucha contains organic acids that promote gut health and detoxify the liver.

Each formula contains a dose of 12-month fermented booch that packs a serious punch of beneficial acids. MUZAI infuses premium organic teas into each cocktail formula to provide a healthy dose of antioxidants with every sip. Made naturally light in sugar with the use of agave; MUZAI is over 30% less sugar than comparable cocktails, helping to reduce sugar highs and lows.

Tom discovered the concept of MUZAI when living in Tokyo. Each Friday his Japanese friends spent the night socialising over spirit-free and alcoholic green tea cocktails.

Hibiscus lifestyle 2

It was then Tom realised a great cocktail doesn’t end with the taste buds; how you feel during and after is of equal importance.

“When drinking these cocktails, I felt more present when socialising and clear-headed the next day. The l-theanine and light caffeine from the green tea were imparting a calm and focused effect, and the low sugar levels prevented rushing highs and exhausting lows.”

This was not a new realisation to his friends, it’s why they drank them!

They even had a name for these mindful drinking sessions, “MUZAI” meaning “innocence/ not guilty.”

There are three flavours available, Yuzu & Thyme, Hibiscus and Lemongrass & Ginger.

They can be paired with soda water or a wide variety of spirits for endless spirit-free, low ABV and alcoholic cocktail creations. Each bottle of MUZAI costs £8.99 and can make 5 cocktails.

TWO TIPPLES TO TICKLE YOUR FANCY…

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DOES ME GOOD DAIQUIRI

Refreshing, citrusy with a hint of spice from chilli and cardamon. Over 50% less sugar than a classic Daiquiri recipe.

INGREDIENTS

MUZAI Lemongrass & Ginger -100ml
Rum – 50ml
Mint

METHOD

1. Add all ingredients to a shaker with ice and shake for 12 seconds
2. Fill glass with crushed ice & stir content through
3. Add a reusable or eco straw and mint sprig placed next to the straw for aroma

YUZU MEZCAL SOUR

Yuzu and smokey flavours are a match made in heaven, making Mezcal and Scotch particularly good pairings for the Yuzu & Thyme formula. The agave notes in the Mezcal are nicely accentuated by the organic agave in MUZAI. This cocktail works well when using 50% tequila, 50% mezcal as the spirit base, ensuring the smokiness is hinted rather than overbearing.

INGREDIENTS

MUZAI Yuzu & Thyme -100ml
Mezcal – 25ml
Tequila – 25ml

METHOD

1. Add all ingredients to a shaker with ice and shake for 12 seconds
2. Fine strain into a short glass of ice
3. Garnish with a twist of lemon peel

  • Sadie Whitelocks by Sadie Whitelocks
  • July 8, 2020
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