Luxury Champagne brand Moët & Chandon is bringing the magic of fizz to the heart of London at the Condé Nast College in Soho this year with Moët Academy. A celebration of Champagne savoir-faire, guests will be invited to take a virtual reality tour of the iconic vineyards through an immersive experience taking them from grape to glass.
Hosted by wine gurus Susie Barrie, Peter Richards, Jane Parkinson and Simon Stockton, the Moët Academy will enlighten guests on all things champagne related. So, if you’ve ever wondered what differentiates Champagne from sparkling wine? Or the difference between Dry and Demi sec? Now’s your chance to learn the secrets of all things ‘bubbly’ during intimate and interactive tasting sessions, whilst being transported through the vineyards of Maison Moët (with moving imagery captured by a drone from the original French vineyards and cellars) to get first-hand experience of where the maturation and bottle fermentation are taking place.
The Moët Academy is part of the ‘Open The Now’ campaign created by Moët & Chandon to capture unforgettable moments: moments of enjoying life spontaneously and living in the ‘now’ – connecting with the world of Moët & Chandon to elevate these moments. “By bringing the magic of Champagne to the heart of London, we inspire consumers to create and share their own ‘Moët moments’” comments UK Marketing & Communications Director Julie Nollet. “The Moët Academy pop-up is an invitation to experience Moët & Chandon in an exciting, interactive way and benefit from the brand’s rich expertise to learn more about Champagne in general.”
Tickets for a 90-minute session at the Moët Academy are £45 per person and will be available from February 2016 on here