International cycling clothing brand, Megmeister, has announced the launch of the world’s first woven, ecofriendly cycling jersey.
With cycling dominated by printed polyester jerseys, Megmeister took the bold step to make a break from the industry peloton, using its skills and knowledge from producing woven base layers for multiple sports, to create the first woven, eco-friendly cycling jersey range for riders everywhere.
Being a woven jersey, it shares the same superb temperature regulation properties that Megmeister have become renowned for, maximising the performance of cyclists.
The new woven fabric also allows Megmeister to produce a perfectly body-contoured jersey, giving a superb aero fit to the rider’s body.
Contributing to the eco ‘cycle’
The revolutionary woven jersey range – available for both men and women – is an eco-friendly product made from a mix of dyed yarns and regenerated polyester rather than dyed and printed virgin polyester.
This allows Megmeister to use much less water and less ink in the creation of its jerseys, which is often a by-product of printed jersey.
The result of the new woven jersey technology from Megmeister will help to reduce textile landfill contributions, of which 60% is currently polyester.
Understated style meets substance
Megmeister understand the style needs of the modern cyclist, and the chic and modern designs of their new woven jersey range show that style is not an option – it’s woven into every thread.
The new jerseys are available in 10 striking styles including a houndstooth print, geometric patterns and stylish yet understated full-colour options in varying shades.
With the choice on offer, riders can show their individual personality on the roads and ride in style.
Performance-led innovation
While the woven fabric is highly stylised, Megmeister have ensured that the technicity of the new woven jerseys is not at the expense of performance.
Technical performance lies at the heart of all Megmeister garments, and during conception, the Megmeister woven jersey was put through its paces in the climate chamber and the wind tunnel.
The tests revealed where drag occurred (across the arms and tops of shoulders) leading to the incorporation of plain, regenerated polyester in these areas to minimise drag and maximise aero efficiency for the rider.
Don’t sweat it
As well as being aerodynamic, the woven fabric construction of the jerseys is extremely breathable too, maximising temperature regulation and keeping riders cool and dry and by wicking sweat away from the skin.
The moisture is used how it should be, in cooling the rider, meaning that rider performance is maintained. They are the perfect, stylish companion to this summer’s riding season – both indoors and out.
Commenting on the product launch, Jos Ruiterman, founder of Megmeister and textile master with over 20 years in sports textiles, said: ‘The launch of our new woven jersey range marks a really exciting time for Megmeister. We are delighted to be bringing a completely new product to the cycling community and at the same time, doing our bit to reduce the impact of the textile industry on our environment.’
About Megmeister
Megmeister is an international cycling apparel brand which strives to design and produce the world’s best, most technical, most effective base layers and cycling apparel.
Megmeister takes its name from the German Meister meaning ‘master’ or ‘craftsman’ and this word is literally woven into the brand’s DNA, outlining Megmeister’s approach to creating the very best in cycling and sporting apparel.
Check out check out Megmeister’s new eco-friendly woven jersey range here: https://shop.megmeister.com/collections/jerseys
