Vauxhall Motors and Katy England proudly present ‘Made in England’. In celebration of 110 years of car manufacturing, Vauxhall has commissioned one of the world’s leading fashion stylists to create a short film, exploring all that is great about British style and design.
‘Made in England’ captures a 24 hour window of life in Britain in 2013. A lone driver journeys through countryside and cityscape alike in the award-winning electric Vauxhall Ampera, encountering four scenes that represent iconic movements in British youth culture today. Each gives the driver a glimpse of his own youth and reminds the viewer of how precious and fleeting that time can be.
“When creating the narrative for the film, I spoke with members of the Vauxhall Motors design team to really get under the skin of the process of designing cars and how people see them as far more than a vehicle to drive them to A to B, more an extension of their personality and reflection of them. Driving can be such a liberating feeling, listening to your own music, playing it as loud as you want, time away from the rest of the world where nobody can reach you. It’s an empowering feeling. The film is also a celebration of youth and the Vauxhall Ampera is a catalyst to see this beautiful ideal. For as long as I can remember I have been just as interested in working with real people as I have with models. There is something intoxicating about working with real characters. This film was cast with real people, this is not an impression of British style and youth culture, this is the real thing,” comments England.
The collaboration comes as Vauxhall Motors celebrates its 110 year anniversary with a series of activities honouring the brand’s British heritage as it continues to produce vehicles with a commitment to forward thinking, technology and design. From the award-winning electric Vauxhall Ampera to the completely customisable ADAM city car, Vauxhall Motors offer cars for modern day driving reflecting the sense of individual style that Briton’s are so well known for. The commission follows recent collaboration’s including James Small, Fred Butler, Louise Gray, Sir Peter Blake, Gary Card, The Idler Academy and Richard Benson.
To document Katy’s personal journey of her directorial debut, producers PrettyBird created an accompanying Behind the Scenes film, offering insights into Katy’s thought process across style, characters and narrative.