The iconic eyewear brand Cutler and Gross, famous for their quirky frames and inventive ad campaigns, has announced the four finalists of the competition at London College of Fashion. The competition was entitles Cutler and Gross Project 0734 and the students were all asked to creatively re-invent the famous 0734 frame.

Through each entry the frame came to life in new creative mediums such as film, illustration and photography. The students will present to a celebrity panel of judges on July 31st and the winner will be awarded a one-year paid work placement as the first ever Cutler and Gross Design Assistant.

Isabell Yalda Hellysaz, Lydia Freeborn, Nicola Brindle and Rikke Bonde were the finalists and here is a selection of their designs for the competition