IT’S OUR TIME: Chivas Regal support FilmAid with a new soundtrack
This summer Chivas Regal, the original luxury whisky, announces the launch of a new music single in support of Film Aid International. ‘It’s Our Time’ is the soundtrack to the ‘Here’s To Real Friends’ films and has been created by award-winning composer and musical director Peter Raeburn and BAFTA winning composer and music producer Nick Foster. The track is now available to download on iTunes with 10%* of the proceeds from the sale of the single going to support FilmAid International.
Chivas Regal launched their global partnership with charity FilmAid International in 2011 and since then, donations have exceeded $260,000. An initial $100,000 donation was made at Chivas House at the Festival de Cannes that year with FilmAid International supporter and legendary actor and director, Robert de Niro. Most recently at the 2012 Festival de Cannes, Cuba Gooding Jr. announced his support of Chivas Regal’s new campaign to raise awareness of the charity.
The specially commissioned song features in the trailers for the beautiful and cinematic short films which are part of Chivas Regal’s ‘Here’s to Real Friends’ campaign. The short films – ’Here’s to Twinkle’ and ’Here’s to Big Bear’ – were directed by the Academy award-winning short film maker Joachim Back (‘The New Tenants’) and are centred on two stories about modern male friendships – and their trials, tribulations and idiosyncrasies. To watch the trailer and the films click HERE
Featuring Raeburn on vocals, the track is a slice of euphoric soul-pop driven by punchy piano, irresistible hooks and melodies. The track was produced at Soundtree studios and mixed to perfection by Mark Rankin who has previously worked with chart toppers including Adele and Florence and the Machine.
Peter Raeburn says, “The best ingredients in pulling something like this together are great collaborators and a strong idea, luckily this was the case for this project. I was excited for us to create a song about friendship and brotherhood. The music had to embody nostalgia and also capture the spirit of their adventures.” Listen on SOUNDCLOUD