London is where the first Hard Rock Cafe was born in 1971. Now the capital has landed its own hotel to match. Hard Rock Hotel London is located within the former Cumberland Hotel, once a haunt of Diana Ross and Jimi Hendrix. The transformation from what it was to what is now is quite astounding. On walking into the 1,000-room venue you're transported to a kind of Las Vegas-la-la-land of colour, sound and playfulness. The 370-seat restaurant opens out on to the lobby area and the circular central bar looks a bit like a fairground carousel, with rainbow-coloured lights pulsating across the ...