W Londonhotel on Leicester Square is set to launch a new way to have your morning coffee and muffin. ‘Ideas for Breakfast’ is a special season of exclusive breakfasts bringing together a roster of London’s thinkers and innovators, who set the cultural agenda on subjects from design to fashion and music to entertainment.
The series will kick off on the 22nd of July with an exploration of the ‘Digital Physical’. Hosted by innovative designer and developer collective Mint Digital with product designer Ben Redford.
On the following event on August 19th, ‘Ideas for Breakfast’ delves into the music world with musician, sound artist and instrument designer Mr Underwood presenting ‘Sonic Graffiti & Active Listening’ in the W Studios.
As London gears up for Fashion Week, Archivist Magazine will give a talk on 9thSeptember on ‘Precious Fashion’ in the W London Screening Room. Archivist is a new fashion publication spearheaded by prestigious Fashion Director Jane Howard and equally prestigious Art Director Michael Harrison (Creative Director for Conde Nast). Jane and Michael will be offering a fascinating talk on fashion attitudes, waste and consumer society.
On October 14th, The Bijoux Editrix will continue the fashion theme hosting ‘Talking Trend’ in the W Screening Room. Stylist, trend editor and vintage obsessive Miss J from The Bijoux Editrix will shed light on the phenomenon of the fashion trend.
On November 11th, design and arts collective Jotta will present a talk on urban beekeeping with ‘Future Materials’. Designer Amy Pliszka uses exquisite textile apiarian enclaves created with the bees in mind and inspired by a Chanel perfume bottle and monochromatic colours – who would not want to buzz around in that?!
December 9th – the final breakfast – will bring the series back to the music world with music consultancy Echo Empire hosting ‘Future Music: 2013’ in the W London Screening Room. Echo Empire will offer up their perspective on how the music industry is rapidly changing, from the way we consume music to the way we make and share it and also on what to look forward to in 2013.
‘Ideas for Breakfast’
W London Leicester Square
Sunday 22 July; Sunday 19 August; Sunday 9 September; Sunday 14 October; Sunday 11 November; Sunday 9 December
Book tickets for all dates HERE