The House of Peroni launches this July, Peroni Nastro Azzurro have curated an exciting and ambitious project to showcase the new wave of creative talent defining contemporary Italian culture.
The House of Peroni focuses on the Italian creative movement of today – the people, their work and the ideas – that are informing the creative landscape of tomorrow and will be accessible all year round online at www.thehouseofperoni.com and at two London residencies in July and November. The House of Peroni wants to inspire others by bringing together visionaries from Italian design, art, fashion, photography, film, music and food and drink to create new expressions of Italian style including design concepts, interactive workshops and dining experiences.
The House of Peroni exists digitally as www.thehouseofperoni.com a bespoke, immersive space that acts as a permanent window into the realms of Italian fashion, design, art and cuisine. Updated daily, www.thehouseofperoni.com will feature editorial content submitted by a portfolio of established and emerging Italian creative talent including Paola Petrobelli, Gabrielle Rigon and Silvia Bergomi. The site will also showcase the work of the Creative Council and the contents and concepts from both residencies.
An innovative Italian dining experience has been developed by Michelin starred chefs Christian and Manuel Costardi from Vercelli in Northern Italy who will be in residence at The House of Peroni throughout July and November. Driven by four key pillars; evolution, passion, emotion and region; the brothers are famously known as having only their name and a passion for culinary evolution in common whilst sharing different views on everything else. It’s this unique approach that enables them to deliver truly out of the ordinary food experiences and is likely to secure them a second Michelin star this year.
Furthermore, a small number of privileged diners will have the opportunity to secure a place at the table of Franco Aliberti. The much lauded ex-Head Chef from Osteria Francescana – the Modena restaurant voted in the world’s top five for the last two years running – will be hosting three intimate dinners in The House of Peroni focused around themes of sustainability and open and honest cooking.
A drinks menu and bar has also been created exclusively by Gerry Calabrese, one of the modern greats of the London bar scene and son of the Italian cocktail maestro Salvatore Calabrese.
Events and Workshops will take place, discover their daily schedule of events is taking place during the residencies. Developed in conjunction with Fashion Fringe, Tent London, London Film Academy and Central St Martin’s, guests will be able to book a place to a wide variety of immersive creative experiences.
To register interest, book tickets to an event or explore the new wave of contemporary Italian culture, visit The House of Peroni at www.thehouseofperoni.com