Havaianas and Liberty London have come together to create a collaborative capsule collection using Liberty London’s iconic prints. Selected by the Havaianas design team from the 43,000 prints in Liberty’s archive, the result is Liberty♥ Havaianas, a collection featuring 5 reworked Liberty prints that originate from the 1960s (the decade of Havaianas debut).
The selected prints each have a touch of Brazilian personality with the brand’s icons (tiny flip flops and the Havaianas rice pattern become leaves and petals) and feature retro floral designs in bold colour-ways. The fashionable collection features patterned espadrilles, beach bags, towels and of course, Havaianas world famous flip-flops.
Scott Tepper, Liberty’s Buying Director says: “It has been such an inspiring creative process to share our heritage and perspective with a global brand like Havaianas and to create a colourful and wearable collection using Liberty’s reworked prints.”
Carla Schmitzberger, Havaianas Director adds: “This partnership is such a great opportunity to create an exclusive line that incorporates Havaianas identity and the traditional and iconic Liberty prints. The result couldn’t be better: a collection with charm, history and personality”.
The collection is now available in-store and online at Liberty London’s iconic Regent Street store and also available in selected international locations.