There’s a new kid on the block on the beach-to-city footwear scene…
Havaianas, the Brazilian flip flop and sandal brand introduces the reinvention of its classic silhouette, Tradi Zori.
In 1962, inspired by the Japanese sandal known as Zori which has soles made of rice straw,
Havaianas invented the world’s best-selling flip flop, known as The Tradicional, by changing the
sole to a resistant rubber material that could adapt to Brazil’s warm climate and beaches.
Now, almost 60 years later, Havaianas has tapped into its roots to release a new and innovative, unisex silhouette – the Tradi Zori.
A playoff of the original Havaianas Tradicional style and the Japanese Zori sandals, the Tradi Zori merges designs from two diverse cultures to offer a flip flop that can live beyond the beach and cater to the fashion-forward, urban consumer.
Featuring a unique, square-shaped silhouette, the TradiZori boasts a triple-layer EVA and rubber sole and fabric strap that provides superior, all-day comfort and increased stability.
‘Tradi Zori represents the future of Havaianas. We’re challenging the idea that flip flops are just for the beach and igniting a change in perception,’ says Fernanda Romano, global marketing director at Havaianas.
‘While paying homage to the brand’s heritage, this new silhouette is a drastic departure from Havaianas’ classic styles and really introduces a new form of cultural expression.’
Leonardo Boin Fujisaka, the Shapes & Footwear Design Manager at Havaianas, added: ‘The creative process started during a trip to Japan where I saw several people wearing Zoris with traditional kimonos in the middle of Tokyo.
‘Considering Havaianas’ origin and organic link to Japanese culture, I was immediately inspired to recreate the Zori for the brand and bring the concept to other major urban cities around the world.’
The Tradi Zori will be available in seven colourways, inspired by the most popular colour combinations over the course of Havaianas’ history.
Priced at £75, the unisex style is available exclusively at Selfridges.
