Got a boy-crush on Johnny D and like your denim with a touch of distress? Think you’re quite an earthy man, but would never cancel your manicurist appointment and can’t get through the day without a caramel latte? Your girlfriend looks like Gisele and your mates would rather give you a Selfridges gift-card for your birthday than a tool belt. Then let me guess – you own at least three items of clothing with the label “John Varvatos” stitched in the collar.
The menswear brand, aimed for the cool urban boy, who doesn’t want to lose touch with his masculine side, but would make no allowances on style, has teamed up with punk rock band Green Day for their new ad campaign. The flamboyant rock dudes, goofing around on the urban backdrop of NY make the brand look even cooler, than it already is. At least we all now know how one should dress for those walks down the Boulevard of Broken Dreams.