Generator, which bills itself as ‘Europe’s fastest growing and most innovative hostel brand’ has launched in London, following a £8 million refurbishment. Located a short walk from Russell Square station, the Generator London offers 872 beds across 212 rooms, including 20 new en-suite twins.
We headed down to the opening last week, after convincing our plus ones that the ‘would you like to come to the opening of a hostel?’ invitation was a lot more appealing than it sounded. Your average hostel this isn’t.
Dispel any notions of leaky ceilings, bed bug ridden beds, broken vending machines and a creepy lone-traveller roommate, Generator London marks a new generation of hostels with its cutting edge design, chill-out areas, cinema screening room, game tables and café serving up freshly roasted coffee and snacks daily. From private en-suite twins to female-only dorms, each Generator hostel offers a range of rooms, as well as free Wi-Fi and 24-hour security.
With properties already up and running in Barcelona, Venice, Berlin, Copenhagen, Dublin and Hamburg, and two openings in Paris and Rome set for 2015, it sounds like Generator has a European take over in its sights.
The brand has also just launched Out Here, a new online publication in partnership with a team of documentary filmmakers and photographers that will explore five of Europe’s most exciting cities. Over five bi-monthly issues and using film, photography and writing, the dedicated team will tell the stories of the people, places and cultures they encounter to create an online travel guide.
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