Fork & Blade, the dynamic group behind multiple London projects including Covent Garden’s modern coffee house The Black Penny, have added another string to their bow with their latest venture – Firedog on Newman Street, Fitzrovia. The modern Aegean inspired restaurant and bar serves a unique menu of dishes influenced by the street food of Greece and Turkey and is open for all day breakfast and lunch, making breakfast especially interesting.
Glowing neon sign of three coloured triangles greet you as soon as you enter (the triangle being the alchemical symbol for fire, lit up) and stand out amongst classic interiors of snug, dark wood panelling and warm brass fittings, updated with a contemporary and punk edge. The decor is inviting and has a casual vibe about it perfect for the area – friends can relax into a long brunch and workers can ease into a working lunch comfortably.
Firedog’ we’re told takes its name from the stone fire dogs that were used in the earliest form of grilled cooking found in Santorini, dating back to the 17th Century BC. Firedog reinvents this ancient style of cooking using an olive wood chip fired grill and rich ingredients.
Executive Chef George Notley’s unique range of dishes, have brought the taste of the islands located between the Greek and Anatolian Peninsulas to London, updated with a contemporary twist for Londoners tastebuds. We ordered ourselves a delicious cappuccino (as coffee snobs we’re not easily impressed, but this one was so good we almost broke our one a day rule) and the mouth-watering breakfast mezze (£18p/p) which includes a selection of Firedog jams, compound butter Lemon curd, clotted cream, organic honeycomb Tomatoes, purple basil, olive oil Cucumber, lemon zest, poppy seeds Unsalted young cheese, sour cherry compote Freshly made Lor with walnuts, thyme, olive oil Wood roasted tahini with caroub molasses, Candied pumpkins with hung yoghurt, Aegean olives, Sundried tomato and pepper paste Grilled halloumi, feta, Sujuk, charred spring onions, House chilli eggs. All served with grilled sourdough and flatbread.
The house chilli eggs are a must, as are the candied pumpkins with hung yoghurt, the combination of food is surprisingly good and such a treat for a morning meal – we were definitely breakfasting like queens!
Open seven days a week; Monday to Friday 8.00 am to 5.00pm and Saturday to Sunday 9.00am to 5.00pm. Breakfast is available all day, every day and lunch is served from 12.00pm. Open for dinner bookings and late night drinking from March 2017.
Firedog, 92 Newman Street, Fitzrovia, London W1T 3EZ
T 020 3637 6655