Set up by London based designer Alex Noble, EMG (Everything Must Go) is a project that set out to use creative practices to generate positive outcomes. By utilising waste material and repurposing it to create other products for sale, they can raise funds and help make a difference to people’s lives.
Noble wanted to use his work and energy for something that meant more, something that had more longevity: “As a practitioner and a maker, I have so much remnant scrap material. My studio has floor to ceiling shelves full of fabric; I look at them and think what are we going to do with this – I wanted to use it all, but for a good reason.” With this he started EMG, with the plan to raise large funds from less product. The charity connected to the project is Child Hope, who help street children across the world. This initiative supports a day care centre in the Bangladesh garment construction district and hopes to help those children off the streets, get a good meal and provides them with a route into education.
As a cycle based project, EMG has been a year and a half in the making. Cycle one sees Noble collaborating with fifteen great names in the London fashion scene. Designers such as Giles Deacon, Zandra Rhodes, Agi & Sam, Louise Gray, Ashley Williams and Kit Neale – to name a few -who as well as Noble himself have donated their left over materials. From these, a team of ten then set out to design and make limited edition T-Shirts. The Salvage T’s collection is bright and colourful, made from a plethora of materials and interesting textures.
Today, the EMG pop-up opens in Soho, where you can get your hands on these one-off garments and contribute to this incredible cause. Although only open for ten days, EMG also has an online store that plans to keep selling tees long after the pop-up closes.
EMG’s second project will collaborate with Margaret Howell as well as some fine artists. Using urban materials to put her textiles through a new set of processes, creating products from the surface materials they get back from the artists involved. After that, they have planed a third cycle entitled Bang The Bomber, which looks to use clothes for protest. It is with this project that Nobel hopes to have the most educational impact, taking it to workshops and to schools.
“I work within an industry where essentially everything becomes obsolete so quickly. You put a lot of energy into something and it’s a career, it feeds you in one way, but not in terms of really contributing. I feel we are really privileged where we are and I believe that privilege brings responsibility.”