First it was Karl Lagerfeld and now these cool designs – the Coca Cola Company really is pushing its way into every fashionista’s Balenciaga with the new Diet Coke branding approach. The can designs are part of the female-centric “Love It Light” campaign meant to encourage women to embrace a lighter lifestyle. With the help of Coca Cola, naturally.
Fashionites have never been too keen on the Coca Cola products, mainly for its fattening qualities (never a good look) and the Fast Food associations (in case you didn’t know, being seen at a McDonald’s equals fashion suicide). However, seems like the brand is going to unmeasurable lenghts to change this perception and with that Coca Cola’s image in the wider public. Hiring Karl to design a few bottles and put in a good word was a good start and now these new cool cans will surely be acceptable to be seen drinking out of.
A fashion week sponsorhip is only a matter of time, me thinks!