In the last fortnight seven new artworks have appeared on the walls of East London. Vibrant, detailed and bursting with energy, the pieces have all been created in signature 3D-style by DALeast; one of the most exciting talents to come out of the emerging Chinese urban art scene. Fresh from a sell-out show at the Jonathan Levine Gallery in New York; which saw fans and collectors clamouring to buy the artist’s work; this inspirational talent stages his debut London show on Thursday, June 6.
Should you be lucky enough to spot one of the DALeast originals around town, chances are your view will be obscured by legions of the artists’ camera–toting fans taking part in the DALeast London Dare; a street art challenge that is growing an army of new fans for the artist.
DALeast has set Londoners a challenge; to locate and upload images of each of his seven East End artworks at www.daleastlondon.co.uk; with the first 50 people to do so winning a limited edition prize.
The idea behind the project comes from DALeast’s ‘Get Back onto the Street’ concept; a desire to encourage people to visit his art in situ on the streets rather than to passively consume the images online. In the words of the artist; “I had this idea last year, to do something using both the street and social networks and using both ‘spaces’ to work together. I wanted to motivate people to visit the real work outside and enjoy the air on the street instead of only viewing the digital photos.”
The location for DALeast’s first UK show remains a closely guarded secret that will be revealed online at www.daleast.com at 3pm on June 6. Expect a crowd.