Ooh la la! Briston is a French brand born out of a very British spirit.
If you haven’t heard of this watchmaker then, take some time to check out some of the retro-style designs made for both men and women.
The sophisticated and eye-catching designs are suited to any occasion, from outdoor adventures to sophisticated dinners.
Collections include the ‘lady’, the ‘diver’, the ‘traveler’ and the ‘sport’.
Fun features include interchangeable straps in a rainbow of different shades, from British green to electric blue.
One of the newest collections to join the Briston watch brigade is the Clubmaster Classic Terracotta.
Launched in four new shades, featuring an interesting mix of warm, natural tones for the season ahead, the Terracotta range of chronographs are inspired by ‘the golden beauty of sunsets and the intense earthy drama they leave behind’.
Featuring the iconic, structural, Cambered-square case shape and tortoiseshell acetate that Briston is famed for, this new collection is above all characterised by its four, unique dial options. Available in vanilla, nude, caramel and chocolate, each has a finish that is both powder and matt, adding a dash of rust-coloured desert chic to any look.
Available now from Wolfandbadger.com, from £140.
ABOUT THE FOUNDER
Because time passes quickly, and because sometimes it’s just the right moment for a change of course, and because you really have to follow your dreams, Brice Jaunet created his own brand of watches after 15 years in the watchmaking industry.
During those years, he worked in both the world’s largest watchmaking groups, starting with Richemont, where he worked at Cartier.
He then worked for Baume & Mercier and continued his career internationally at Raymond Weil. He eventually joined LVMH Group as Export Director for the Zenith brand, then as Vice-President International Marketing. He then assumed the management of the brand in France.
Driven by an entrepreneurial spirit since early childhood and the legacy of his grandfather Jacques, co-founder of the NewMan brand in 1967, Brice has always nursed the ambition of bringing his creativity to life.
So in 2012 he set out with several Swiss designer friends to create a watch brand that reflected his personality, his thoughts and his research. Brice Jaunet wanted to create a beautiful and authentic yet affordable timepiece.
His student days in Oxford, his passion for sport and his taste for travel give the Briston brand its sporty, chic and slightly quirky spirit.