I discovered the other day that Grey Goose, the “luxury vodka with taste” is opening a pop-up bakery. A bakery! Amazing! It’s coming to central London for the last few days of November and will be known as Boulangerie François. Whilst, sadly, they aren’t selling vodka bread (surely the best hangover breakfast ingredient other than a Bloody Mary according to my friend Henry Conway), they will be serving bread made from the finest French ingredients that Grey Goose is known for. Namely, certified class 1, soft winter wheat, and spring water naturally filtered through champagne limestone.
If you’re more about the booze than the bread, don’t worry!! To accompany their Grey Goose Pain and épi de ble baguettes, visitors can expect a selection of the Grey Goose confitures created from flavoured vodkas. Treats like a sweet pear jam made using Grey Goose La Poire, and bittersweet lemon marmalade made from Grey Goose Le Citron will be there to slather on liberally (there’s Henry’s cure right there).
We’re told that the interior design of Boulangerie François will feature an eclectic mix of intriguing, artistic impressions, striking items of décor and curated artefacts which reflect Grey Goose’s take on the traditional boulangerie experience.
Considering how unconventional Grey Goose have been from the start in making a vodka in the historic Cognac region, we can’t wait to see what they come up with!
Boulangerie François is open from 9am-6pm from the 28th – 30th November 2013
136 Shaftesbury Avenue
London W1D 5EZ