Finding a good central hotel can prove tricky with pricing usually not offering what you expect.
But the new Assembly London appears to fill a gap, with simple and funky rooms starting at £150.
The hotel boasts a super convenient location, literally opposite Leicester Square tube station.
It is like a neatly wrapped parcel, with the compact building it’s housed in utilised to its full potential.
On walking into the Assembly it feels a little like a hip bar or nightclub with black and hot pink interiors.
Check in at the small reception desk was swift and I was handed a key to my room on the 7th floor.
A sign by the desk highlighted that the roof bar wasn’t yet open and some guests alongside be appeared to be a little disgruntled by this.
Getting out of the elevator, I navigated a slickly-designed dark corridor to my room.
The room was compact, with a rail instead of a wardrobe and no mini bar. But on the flip side I discovered that there was a large balcony area, just a shame there was no furniture to enjoy it.
The room was clean with a reasonable size bed and an odd giant rabbit fashioned out of plastic that I used as a clothes horse lurking in the corner.
The bathroom, which was wheelchair friendly, was super spacious, with purple coloured lights giving it a clubby feel.
There was a large shower with sweet smelling Bigelow shampoo and soap to use.
Adding to the hipness of the place, there was no telephone and we were given a WhatsApp number to contact staff instead.
The one thing I did notice was how quiet the place was considering its central location. I occasionally heard the caw of a seagull which transported me to the calmness of the seaside.
That evening we went to a concert at the Royal Albert Hall, with the Assembly’s location proving to be perfect on the Piccadilly line to South Kensington.
Later that night, I slept like a dream in the comfy bed with a cooling breeze wafting in from the balcony.
All in all, the Assembly offers a comfortable night’s stay.
It’s nothing fancy but it does the job, and definitely caters to the hip crowd.
The rooftop, when it opens, will be a bonus.
Assembly London is located at 27-31 Charing Cross Road London, WC2H 0LS
To book a stay visit www.assemblyhotels.com or email email@example.com