Just in time for summer’s swanky house parties and rooftop barbeques (cucumber martini anyone?), the creme of British talent from the worlds of music, fashion and nightlife have lent their creative genius to the latest Absolut Mix bottle for Stonewall and this year’s London Pride.
The vodka brand challenged 12 artists to add ‘their own twist’ to the acclaimed limited edition Absolut Mix, and boy did they!
The result? A one-of-kind Pride auction featuring bespoke bottle designs from Henry Holland, Gareth Pugh, SIBLING, London nightclub purveyors Lyall Hakaraia and Sink The Pink, cutting edge milliner Piers Atkinson, Fred Butler, Munroe Bergdorf, Princess Julia and maker of beautiful dresses – Ed Marler – amongst others. See their unique representations and place your bid HERE
Add one of these collectables to your home art collection or drinks cabinet and let it be the talk of your house party as part of a conversation that matters. No stranger to actively engaging and supporting the LGBTQA communities, Absolut believes that when different minds come together they are enriched by one another. It’s this belief that drives Absolut’s passion for self-expression, to create a world where people are free to be true to themselves and connect with others without judgment or prejudice.
Inspired by the six colour rainbow in the LBGT Pride flag, the new Absolut Mix bottle has been designed to symbolise the connection that is created when a melting pot of people and friends mix together, as they do at the best house parties!
After going pom pom crazy at our recent launch party we’ve got our bidding fingers on Sink The Pink’s pom pom-clad, zing fest. The auction ends on Saturday 25th June, the culmination of London Pride, leaving just a couple of days to get your hands on one of these covetable expressions of love and diversity. With all proceeds from the auction going directly to support Stonewall, the UK’s leading LGBT equality charity who work to create a world where everyone is accepted without exception, and in an era where our freedom to be whoever we want to be is called into question – there’s no better time for us all show unity and support the cause.
Absolut Mix is now available to purchase at supermarkets nationwide at £21.99, because let’s face it you won’t want to drink your Gareth Pugh win. In addition, a percentage of profits from sales at Selfridges Oxford Street store during Pride weekend will be donated to Stonewall.
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